Our Local Connection® product is your opportunity to leverage the power of variable data printing (more about that in a minute) to include merchant discounts with your printed marketing communications.
Ok, variable data printing is a nifty form of on-demand printing. Using information from a database or external file, elements like text, graphics and images can be changed from one printed piece to the next -- without slowing down the printing process.
By using this technology, we can develop printed marketing materials personalized to your individual customers. We can feature their name, offers selected specifically for them, and information about your products and services matched to their relationship stage with your company. And we can do it all cost-effectively and quickly.
Use Local Connection® to reward customers making purchases, enhance your regular marketing communications, reward loyal customers for specific behaviors, and much more.
The Product:
- An impactful, personalized, print-based program offering access to Entertainment’s database of 135,000 merchant locations directly through your branded marketing communications. Valuable offers are embedded within your marketing materials based on geographic, lifestyle-oriented and demographic targeting rules designed to enhance your message
- Printed Programs:
- Customized books
- Newsletters
- Card-based offerings
- Literally anything that can be designed by creative and run through a printing press can take advantage of Local Connection
The Benefits:
- Materials can be developed, printed and delivered to your customers in 10-14 days or less
- Users receive significant savings in close proximity to where they work or live, powered by your corporate communications
The Savings:
- Discounts include local offers with values including buy-one-get-one-free, up to 50% off, and ongoing 20% discounts offers
- Discount categories include dining/restaurants, retail, shopping, services, attractions, travel, internet exclusives, and sports and leisure activities